![]() ![]() It entitles me to invitations to Elite events, but that’s about it. ![]() For most new users, the criteria for Elite is 1) having a photo of yourself, 2) using your real name, 3) writing a bunch of reviews (not sure how many – 100?) and serving as sort of a role model. I was part of the original Elite group in Chicago, after having written about 700 reviews (a whole other story – I was paid a small amount of money to write reviews when the site was in beta, along with a bunch of other yelpers). What does it take to become a member? What rights does it entitle you to? who’s one of Yelp’s elite crowdĪ bit about Ellen M: First, view her profile on Yelp, She’s very active in Yelp, is a member of the Chicago Elite (Since 2005) and has 251 Friends, has completed 1048 Reviews, hunts and finds new haunts and has 589 “Firsts”, is respected by her peers and has 78 Fans (an influencer), has over 1500 compliments, use media and has 103 Local Photos, submits a few events (3) and has created 28 Lists.Īn Interview with a Member of Yelp’s “Elite”, Chicago’s Ellen M: In the quest to understand community leadership, I interviewed Ellen M. ![]() Many brands are trying to figure out how to get their own members to take leadership, and many are trying to emulate Microsoft’s successful MVP program, with varied results. This is a Groundswell example, as people find information from each other, rather than getting it from an institution like newspapers or restaurant reviewers. If you’re not familiar with Yelp, it’s a location based review community, which influences which restaurants, businesses, and events people patronize. It’s often baffling for outsiders to understand how community leadership forms, but it’s often not because of their loyalty to the brand, but often due to the appeal to communicate with one’s peers and to gain ‘social capital’. Ellen M is one of Yelp’s premiere members called Yelp Elite, they are unpaid members that after meeting some requirements are considered “elite”. ![]()
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